AI meets UX
Research to Study the Impact of Using Gen AI in the UX Design Process
Overview
What I did
Literature research of 30 academic papers
Interview scripting, planning and co-interviewed 5 participants
Contributed in thematic analysis
Team
1 UX Research lead (Me)
3 UX Researchers
Impact
Improved efficiency and speed of research by developing research plan and scripts for the project
Things I learnt
Defining the kind of output you are expecting is important, or else you may end up researching and researching, accumulating a lot of data without a clear purpose.
Background
Study shows that 90% designers have used atleast one genAI tool while working
Research Space
On high level we carried out the research through literature research, interviews and task demonstration
Context Research
We studied around 30 academic papers and narrowed down our focus in 3 main areas
No paper focused on AI in phases of UX; research, ideation and design
UX Phases
There was no research on AI affecting the critical and creative thinking
Thinking influence
They lacked the main aspect of research; what is the role of AI?
Role of AI
Understand the problem
Interviewing 18 designers and researchers helped improving the context of the research
To study the experiences of the UXers we conducted contextual inquiry and task demonstration. This research helped us find major themes we can extract to present the results.
AI was loved the most in research phase in scripting and summarization
There was an extreme love hate relationship for using AI in ideation phase
AI was an assistant in most cases - an intern who helps in menial tasks
With AI being recent not many noticed its effect on creative and critical thinking.
The goal was to extract insights on preference, expectations and hidden ideas - thus we conducted a detailed thematic analysis
Thematic Results
3 hidden and 4 known themes were extracted through the analysis
Results
AI tools are helpful - to get started with your script, to pick out irrelevant data, to get numbers from a long pdf and a lot more but as a tool to make the process efficient and not as a designer, I mean who wouldn't like AI generated interview notes if you loose your only pen
This is a small cumulative interpretation resulting from lot of research analysis. You want details? Reach me out here.
Discussions