Volvo Trucks
Volvo Trucks has a very large base of customers, each with different needs, motivations and risks. Their website needed to speak to all of them
At 10kR, I worked with Volvo team to design an AI system that used synthetic personas that speaks to each buyer for user testing and copy writing.
What I did
AI Strategy
AI Testing
UX Design
Design Systems
DURATION
3 months
I built an AI -powered system that mirrors real buyer behavior. So with 5 different kinds of buyers that Volvo has, my AI conducted automated user tests for first testing the content, structure, experience, and then after implementing the results in designs, retesting it with the personas, to land on the most optimal expereince.
Final Designs
Impact on the users and product
Best Capstone Display in show!!
Increased average time from 1 min to 4 mins per session in early testing
CSAT score of 4.6 reflecting high initial satisfaction
Improving task completion time by 60% through optimized user flows
"It actually felt fun to explore music with others — like hanging out, not just using an app"
Imapct
The system had 3 layers - Inputs, engine and the expereince
Inputs is finalising whats kind of inputs does it get. We dont want the system to work like starbucks AI bot where you can ask it anything haha. It should accept only few sets of inputs.
Engine is the analysis/ testing that happens. The context, knowledge, goals, constraints. This engine also contains rules, guardrails and boundaries for it to folllow.
Last is the expereince. AGain define these, it contanis quotes from the personas, scores, themes, recommendations and everything based on which mode is selected in the GPT.
Imapct
Start with the decision, not the prompt
I first defined what the GPT actually needed to help the team evaluate — and what a useful answer should make easier.
Imapct
Give it enough context to be useful — not everything
I shaped the information around the GPT so it could understand the product, the people using it, and the boundaries it needed to respect.
01
Product
Features, capabilities, approved information
02
Users
Personas,needs,priorities, behaviours
03
Business
What matters to Volvo and the team
04
Boundaries
What it should not assume, invent, or include
Imapct
Shape how the GPT turns context into judgment.
This was the core of the system: defining how it should evaluate, compare, prioritize and return insight consistently.
Imapct
Treat the output like a prototype.
I tested the GPT against real scenarios, looked for where the behavior broke down, and adjusted the system rather than simply rewriting individual responses.
TEST
Use design screens, personas and evaluation tasks
SPOT
Generic output, inconsistency, unsupported reasoning
REFINE
Tune context, logic, constraints, or output structure
TAKEAWAY
The quality of the GPT came less from a single prompt and more from designing its context, reasoning, constraints, and output as one connected system.
